Hi, I'm
Pavel Borisov

1. AI Infrastructure & Highload Systemstech-lead

   7 years 5 months

   Lead Engineer·Consulting / Outsourcing

   [March 2019 — Present]

   • ›Designing, scaling, and migrating infrastructure for high load and AI/ML services for clients in e-commerce, AdTech, and IoT.
   • ›Deploying and containerizing AI solutions: computer-vision pipelines, local LLM inference, and RAG systems.
   • ›Building fault-tolerant architectures (Kubernetes, Docker) and CI/CD automation to reduce Time-to-Market.
   • ›Tuning PostgreSQL performance for high-throughput analytical workloads.
   • ›Owning the full engineering lifecycle: business requirements → Cloud / Bare Metal release.

2. АТТЭК (ATTEK)teaching

   3 months

   Lecturer / Mentor — AI, QA, Backend·Saint Petersburg

   [October 2025 — December 2025]

   • ›Designed and ran a practical course on Python, SQL, automation QA, and modern AI workflows.
   • ›Brought 26 pre-junior students up to production-ready level.
   • ›Supervised real student projects using LLMs and Cloud PostgreSQL.
   • ›Promoted best practices for backend dev, testing, and system design.
   • ›Acted as mentor and tech lead on capstone projects — practical engineering over dry theory.

3. Selfiebot.rufounder

   1 year 10 months

   Founder·Remote

   [November 2023 — August 2025]

   • ›Built from zero to first revenue an AI-powered lead-gen and face-recognition platform.
   • ›Designed and shipped a REST API (FastAPI) and CV pipelines (DLib, OpenCV).
   • ›Integrated LLMs (GPT and local), driving marketing-conversion gains.
   • ›Built the frontend (React + Tailwind) and infrastructure (Docker, Debian, monitoring stack).
   • ›Cut downtime to <1% via observability (Prometheus, Grafana).
   • ›Reached first revenue and ~1,000 active users.
   • ›End-to-end ownership: product, architecture, infrastructure, and team processes.

4. Raskachaem.ruleadership

   3 years 1 month

   Regional Director·Arkhangelsk

   [March 2014 — March 2017]

   • ›Ran regional operations in a competitive media market.
   • ›Led a distributed team of ~10 photographers and content makers.
   • ›Coordinated intensive event coverage on tight deadlines.
   • ›Built partnerships with venue owners and media outlets.
   • ›Negotiated commercial partnerships and ad campaigns.

5. ZAO «SIA International-Arkhangelsk»enterprise

   12 years 2 months

   Head of IT Department, DBA·Arkhangelsk

   [November 2003 — December 2015]

   • ›Managed IT infrastructure and data architecture for a large pharma distributor (central hub + 2 branches, 200+ corporate clients). 6-person team.
   • ›Zero-Downtime migration: moved the data center and the company to a new building without halting operations or shipments.
   • ›High Availability: designed and scaled a distributed, fault-tolerant order-processing system across the branch network.
   • ›Migrated the core ERP system with no data loss and no tech downtime.
   • ›Delivered monitoring, backup, and electronic-document workflows for the branch network and clients.
   • ›Built bespoke wholesale-trading software (Python, Bash, SQL).
   • ›Full management loop: IT budgets, risk, hiring, onboarding, cross-functional alignment.

6. City of Arkhangelsk Administrationinfrastructure

   1 year 11 months

   Lead Engineer·Arkhangelsk

   [January 2002 — November 2003]

   • ›Designed and supported LAN networks for administrative departments.
   • ›Worked with internal units to deploy IT solutions.
   • ›Technical support and infrastructure problem-solving under strict regulations.

$Client case studies — shipped production work with measurable business outcomes

project_01·2 screenshots

/ Enterprise RAG for engineering documentation

Intelligent search across large-scale technical documentation (PDFs, scans, photos, tables)

⤢Enlarge⤢Enlarge

Build intelligent search across a large corpus of technical documentation — PDFs, photos, scans, tables and documents in many formats.

Solution

• ›Designed and shipped an Enterprise RAG platform with sophisticated document parsing.

Implemented

• ›semantic document chunking
• ›Parent / Child retrieval
• ›scalable OCR pipeline
• ›GPU inference
• ›asynchronous document processing
• ›auto-scaling OCR workers

✓Business result

• ◆natural-language search across technical documentation
• ◆operates on tens of thousands of documentation pages
• ◆drastically reduces manual information lookup for engineers
• ◆architecture fit for industrial workloads and scaling

Stack

PaddleOCRTable TransformerLayoutLMpdfplumberopenpyxlpython-docxLlamaIndexpgvectorNATS JetStream

project_02·2 screenshots

/ Bastiondom

AI-driven lead-generation platform for a country-house developer

⤢Enlarge⤢Enlarge

AI Infrastructure

• ›Smart Telegram bot powered by large language models
• ›Natural-language dialogues with prospects
• ›Lead qualification and interactive quizzes

Referral System

• ›Two-tier referral program inside the bot
• ›Built to scale viral traffic

Growth Hacking

• ›Drop-domain scheme: custom redirect architecture on high-traffic drop domains

✓Business result

• ◆Drop-domain scheme + AI lead processing lifted the weekly qualified-lead flow from dozens to thousands

Stack

LLMTelegram Bot APIDrop-domain redirectsReferral mechanics

project_03·2 screenshots

/ Teonaperfume.ru

Premium niche-perfume e-commerce — technically optimized

⤢Enlarge⤢Enlarge

A high-performance premium-segment e-commerce project with a deep focus on technical optimization and virality. Minimal luxury design paired with extremely fast page loads.

Tech & Features

• ›Custom seamless i18n
• ›Dynamic React Router for instant catalog navigation without page reloads
• ›Dynamic QR codes per product for instant sharing

SEO Architecture

• ›Dedicated SEO layer for product cards
• ›Outranked competitors in SERP via structured data and semantics

✓Business result

• ◆Organic lead flow tripled vs. the first version
• ◆Site paid itself back in week one post-launch from new organic sales alone

Stack

ReactDynamic Routingi18nDynamic QR-codesSEO schemasCore Web Vitals

project_04·2 screenshots

/ Teambelki.ru

Interactive multi-landing for an event agency

⤢Enlarge⤢Enlarge

A heavy-media platform built to differentiate the brand in the corporate-events market from its competitors.

Tech & Features

• ›Ultra-fast heavy-content loading via mobile-first + wow animations
• ›Lightweight PocketBase backend & admin panel — client manages content without server bloat

Bypass Restrictions

• ›Custom video player & streaming through Rutube, fully isolated from external throttling and access restrictions

AI Optimization

• ›Content & metadata tuned for the new Google AI-search algorithms (SGE / Gemini Search)
• ›Dominance in next-gen search results

✓Business result

• ◆Platform differentiates the brand from competitors in the corporate-events segment
• ◆Loading speed and SEO layer for Google AI search yield durable competitive advantage

Stack

Mobile-FirstPocketBaseCustom Rutube playerSGE / Gemini SEO

project_05·2 screenshots

/ Dvevilochki.ru

Premium catering landing

⤢Enlarge⤢Enlarge

A case study in how a product approach + modern tech can rescue marketing even when there are no quality source materials from the client. The final visual looks premium and makes the food sing.

Tech & Features

• ›Full mobile-first UI with a strong focus on visual content
• ›Main problem — low-res, poor-quality dish photos from the client — solved at the production stage

AI Generation

• ›Generative AI applied for deep restyling, food design and image upscale
• ›Menu photos reworked to restaurant-grade quality

✓Business result

• ◆The premium visuals turned the site into a powerful sales tool that earns trust from second zero

Stack

Mobile-FirstGenerative AIImage upscaleFood design pipeline

$ Featured OSS projects

$ Talks & media coverage

• ↗“The World Wide Web Is Tearing: Who Will Lead the Internet Restrictions Race?” — IA Rosbalt (analysis built with research-agents-swarm)
• ↗“A New Data Center Will Appear in St. Petersburg: Why It’s Needed” — IA Rosbalt
• ↗“Neural Networks Deceive People, AI Creates Digital Hallucinations” — IA Rosbalt